With the G20 summit in Johannesburg wrapped up, some say it was a success despite the US boycott – SA secured a final declaration and impacted thinking around debt reform and global financial architecture. But South Africa already expects to be excluded from the G20 in the US next year.
This week in Seed Analytics Advisor Connect:
Upcoming events: chances to network & connect.
Spot cross-sell opportunities in your CRM or KYC.
10x client engagement with this 5-minute tool.
New opportunities & jobs for you to explore.
SA’s leadership paradox & bullish equities.
Online tools: Discovering client emotions.
Take Note
SA & Global Business Network Year-End Function – JHB 2 Dec 5:30 PM — R100pp year-end meetup at The Baron, Woodmead. Connect with entrepreneurs and professionals across SA and globally. Join the WhatsApp group for access. Details here.
Elite Mastermind Meet & Greet – DBN 4 Dec 6 PM — Evening networking for entrepreneurs and professionals at Tiger’s Milk Suncoast. Casual, friendly atmosphere with plenty of chances to connect and swap ideas. RSVP here.
Tennis Meetup Social – JHB 6 Dec 11 AM — Social tennis for all levels at Unfurl Wellness & Social Club, Blairgowrie. R100pp, rackets and balls included; food and coffee available. Info here.
How to Spot Cross-Sell Moments in Your CRM
4 Simple signals in data that show you when clients need new advice…
Advisors don’t always need more meetings to find new opportunities; just some better context goes a long way. For example, updates in existing client needs often come as signals in your CRM, KYC and basic client data fields, long before they sit down and tell you about their big life changes.
Here are four common life-stage cycles that appear in most existing client data, creating new opportunities for cross-selling…
1. Marital Status Changes
Updates in a marital status field, added or removed spouses or changes to surname and beneficiary details are data signals indicating marriage or divorce — two of the biggest financial turning points in any client’s life.
Each event reshapes goals, dependents, assets and long-term obligations.
What advice fits: Estate planning updates, adjusting beneficiaries, reviewing income protection, and recalibrating life cover for a joint or newly independent household.
2. New or Updated Dependants
New dependants added to the CRM, new IDs/birth certificates uploaded or milestone ages like 18 or 21 indicate a new child, children reaching adulthood or an elderly parent joining the household — all long-term financial commitments.
What advice fits: Education savings, increasing income protection for breadwinners, planning for care costs, and ensuring long-term goals are properly funded.
3. Employment or Income Changes
New Employer or Job Title fields, updated income figures or benefit changes captured in KYC. These might indicate a job change, a raise or the loss of group benefits. Each carries immediate financial implications, especially if group life or disability cover falls away.
What advice fits: Retirement contribution adjustments, replacing lost group cover, reviewing income protection and using increased earning power to accelerate long-term goals.
4. Residential Address Updates
A new address captured in the CRM, perhaps from one area to another, or one type of housing to another. It could even be an additional address.
These indicate a major new asset and a major new liability (the bond), both of which need protection.
What advice fits: Ensuring building and contents cover is adequate, reviewing life cover to secure the bond, and updating emergency funds for homeownership risks.
By watching these simple fields, you turn ordinary compliance data into opportunities for early, relevant and non-pushy guidance that protects clients through life’s biggest transitions. 🤗
Join the conversation…
What's your go-to contact method for introducing a new product to a client?
10x Client Engagement with just 5 Minutes of Effort
Advisors invest a lot of time and effort into engaging clients to keep up relationships (calls, emails), you’re constantly chasing attention with a high-effort, difficult-to-scale process. And, dare we ask how effective it is?
Here’s a strategic shift: Instead of trying to force conversations, try adding real value with every interaction.
How? Well, the Seed Analytics Statement Solution transforms required reporting into your most powerful, automated touchpoint: It’s a beautifully packaged view of client accounts and performance (in your brand) that gets 10x higher open rates than traditional outreach.
Stop dedicating hours to manual chasing. Use your next 5 minutes to unlock 10x the client connection.
Already have the Seed stack?
Get a walk-through on how to use Statements properly.
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Featured Section
New wealth and fin advisory career opportunities in SA
Financial Advisor (CPT) @ The Firebird Group
Financial Planner (Malmesbury) @ Sanlam
Financial Advisor (CPT) @ PPS
Financial Planner (Umhlanga) @ Berghshire Wealth
Broker Consultant (CPT) @ Discovery
Broker Consultant (CPT) @ PPS
Broker Consultant (JHB) @ FNB
In Case You Missed It…
Industry Roundup
SA Leadership Paradox. While 95% of local CEOs have C-suite experience, only 23% have worked abroad (vs. 37% globally), a deficit that risks limiting innovation and growth ambitions.
Retail to Banking Moves. Pepkor received PA approval to establish a bank, backed by a 23.4% HEPS rise and R60B FinTech throughput.
IFA Consolidation Risk. Rising compliance costs, technology demands and the succession crisis are compelling IFAs toward larger, shared-service practices. Solo advisors might want to develop a strategy for succession planning and tech integration.
New AA-Rated Capacity. Africa Speciality Risks (ASR) launched Syndicate 2454 in Sandton, providing AA-rated Lloyd's capacity for speciality lines like Captives and Construction.
Bullish Equities. A new BofA survey shows SA fund managers are net 100% bearish on cash and record underweight on offshore assets.
Tiger Brands Dividend Surge. Tiger Brands Heps rose 15% and the final ordinary dividend surged nearly 80% (due to lower cover), plus a huge special dividend was declared.
Emigration & Succession Threat. Data shows 80% of young heirs replace their parents’ wealth firm, and emigration rates are high. To retain HNW clients, advisors can look to master cross-border planning using tax-neutral third territories (like Guernsey) and specialist international providers.
Online Tool
Brand-new: emotive client insights
Want deeper insight into clients or a database of potential clients? A very new (launched only this week) tool called ReadingMinds runs AI-driven interviews with your list of potentials, to uncover not just what they think but how they feel on certain topics.
The idea is that most people don’t make purchasing or advice decisions on logic alone; emotions play a big part in our thoughts and actions.
The platform lets you run 10 free interviews per month, so you can test-drive and see the results. Try it here.
Note: This is a newly launched tool, and we can’t vouch for it, so always keep your own safety in mind, make sure you understand the T&C’s and opt for free versions to test them out before making a decision.
Did You Know? In late November 1975, a man named Robert Ledley patented the first CT scanning machine, based on a prototype he’d built with tools from a nearby auto repair shop. He sold it to Pfizer for $11.5 million (inflation-adjusted, that would be over R1 billion today).
Till next time,